The Trump administration has expanded its TrumpRx direct-to-consumer prescription drug platform to include more than 600 generic medications, the White House announced. The move represents a significant scaling up of the program, which was designed to allow consumers to purchase prescription drugs at lower prices by bypassing traditional pharmacy middlemen.

Generic drugs are chemically equivalent to brand-name medications but typically sell at a fraction of the cost. By adding hundreds of generics to the platform, the administration aims to make commonly prescribed treatments more accessible and affordable for Americans who may be underinsured or paying out of pocket.

The TrumpRx site is part of a broader administration effort to address prescription drug pricing, a issue that has drawn bipartisan concern for years. Direct-to-consumer models have been proposed by health policy advocates across the political spectrum as a way to reduce the influence of pharmacy benefit managers and other intermediaries in the drug supply chain.

Details on how consumers can access the drugs through the site — including pricing structures and eligibility requirements — were included in the White House announcement. The administration has framed the expansion as a major step toward delivering on campaign promises related to lowering healthcare costs for ordinary Americans.